Social media’s role in your small business growth is more important than ever. In fact, for many small businesses. Trust us today with your Social Media Accounts & Pages
It is both an art and a science to manage social media accounts. Your data can give you a good idea of how to spend your resources—in terms of both money and time—but social moves quickly. The platform delivering results today might take a dip tomorrow.
Diversifying your network strategy is a reliable way to ensure that you’re ready for whatever challenges are thrown at you. An algorithm update on one platform is less of a shock to the system if you have a well-maintained presence across the social landscape.
This is where a social media management tool becomes a must-have. Posting natively (requiring logging into each social network individually in order to post) across social media profiles is a huge time commitment. Factor in engagement and monitoring, and it becomes more than a full-time job.
Social media managers are responsible for developing the strategies that maintain and grow a social presence, on top of administrative and team development tasks. Any given day might involve content creation, campaign strategies, career planning, analytics reporting—the list goes on.